SPACESMITH
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Red Headquarters

RED, a leader in independent music distribution and artist development, wanted their New York headquarters to be a fun, relaxed workspace. Spacesmith designed an office that is flexible, dynamic, and collaborative, with a strong visual identity.

Red Headquarters

For the headquarters of RED Distribution, a leader in independent music distribution and artist development, Spacesmith created a flexible and dynamic 20,000-square-foot office environment with a strong visual identity, expressing the client's culture and brand and reflecting the desire to create a fun and relaxed atmosphere. Full of bold color and graffiti paintings that create an industrial feel, the reception area serves as both a gathering place for employees and a performance space for musicians that RED represents. An adjoining conference room features corrugated steel garage-type doors that can be rolled up, forming a single large space ideal for events. Along the main office thoroughfare are three small break out rooms wrapped in ribbed steel, each paneled with a different color and texture of acoustic foam, recalling sound booths and encouraging collaboration and interaction.

Spacesmith was there every single step of the way, listening and guiding us; their level of service was above and beyond what we expected, it surprised all of us. Spacesmith was just as committed to our project as we were; just as if this was their new home.
— Tamara Horton, Director of Operations and Events, RED Distribution