EarthCam Headquarters
Upper Saddlebrook, NJ

The goal of this extensive renovation was to transform a former, 48,000 sf factory and warehouse into a new, vibrant HQ for webcam technology leader EarthCam. The main challenge was to take a nondescript, one- story building and create a modern, corporate campus that would boost employee well-being, engagement, and teamwork, as well as promote the brand. This project was done in collaboration with Davis Brody Bond.

A key element of the design is a new, dramatic, three- story entry atrium with a video wall that holds multiple LED panels. Held in a 6-ton, steel-framed structure that projects above the building mass, this sloping, 25-foot- tall video portal is wrapped by a glass curtain wall, creating an impressive welcome. The roof pitch above the entry was calculated for optimal viewing of video content from outside the building. This prominent feature showcases EarthCam’s primary business: live streaming webcam content.

At the heart of the reimagined 11,000 sf main office space is a custom, 180-foot-long serpentine desking system that connects the programming lab, creative studio, and sales department, promoting collaboration. Enclosed offices, additional work areas, break-out rooms, and a large, colorful communal kitchen line the building periphery.

While the manufacturing and warehouse areas beyond required little renovation, the project included recladding the entire façade. The cement block building was painted and clad with a new system of innovative, architectural stabilized, aluminum foam panels made from 50% recycled materials that act as a sun shield, reducing energy consumption is LED during the day. At night, the porous cladding’s many small openings are backlit by 3,500 custom-manufactured LED lighting fixtures, suggesting digital video pixels. EarthCam is LEED® Certified.